Press kit Philippine Fashion Week Holiday 2011
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Weeks prior to the Philippine Fashion Week on May 2011 my friend Mel sought help from me to shoot his press kit for his Menswear Collection. Just a week before his first fashion week we shoot this project. Since he is concentrating on the preparation of his collection I volunteered to source for the makeup artist. Though busy with her new ventures, Ay fortunately agree to do the grooming and makeup for our shoot. Everything was set, Mel just provided the model and the styling during the shoot. Mel got his model from Reco.
We did two wardrobe changes for the required two layouts. The shoot was done on a weekday after office to accommodate our busy schedules.
The press kit is sized A4 back to back and folded in the middle. I let Mel choose the photos after the shoot and I did the post processing and layout during the weekend. We finalized the layout that Sunday and the completed layout was ready come Monday for printing. Just in time for the fashion week, the prints were ready just 2 days before the event.
Isn’t it exciting to do a work in a rush? Some say it is very stressful but I see it as a challenge to reach a deadline. We did this project in a rush but I'm sure Mel was happy with the result. Check out the photos during the Philippine Fashion Week here.