Press kit Philippine Fashion Week SS2012

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BONG TINDUGAN
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Months before the (PFW) Philippine Fashion Week Spring / Summer 2012, fashion designer Melchor Guinto and I has been planning for the shoot of his press kit for the big fashion event. Unlike our first press kit for PFW-Holiday 2011, we'd like to have a better output this season. Before, I used simple lighting and no props, this time I wanted to use more complex lighting and I wanted to play around with our set. I was able to secure a reservation for this shoot at the Cinematic Studio in Makati. The studio was equipped with Broncolor lights and modifiers mounted on an overhead railing system and that gave me freedom to have different lighting setup.

Photo: Bong Tindugan | Model: Havelyn Almeida, Jhony Monhol | HMUA: Tres Simbulan | Fashion Designer: Melchor Guinto | Azur Lapis Lazuli | Location: Cinematic Studio

Casting for the shoot was personally managed by Melchor himself. The models were handpicked in order to ensure that their quality is comparable to Mel's creation and to Azur Lapis Lazuli's standard. For hair and makeup I tapped Tres for this shoot.

Photo: Bong Tindugan | Models: Havelyn Almeida, Jhony Monhol | HMUA: Tres Simbulan | Fashion Designer: Melchor Guinto | Azur Lapis Lazuli | Location: Cinematic StudioPhoto: Bong Tindugan | Model: Havelyn Almeida | HMUA: Tres Simbulan | Fashion Designer: Melchor Guinto | Azur Lapis Lazuli | Location: Cinematic Studio

I did a shot for 5 sets with 2 models during the entire session. The lay out was in an A4 size paper that is folded in half. If I'm not mistaken approximately 1,000 copies were printed and used during the Priemiere Collection fashion show. Some photos were printed in tarpaulin as well for the HotSpot event.

Photo: Bong Tindugan | Models: Havelyn Almeida, Jhony Monhol | HMUA: Tres Simbulan | Fashion Designer: Melchor Guinto | Azur Lapis Lazuli | Location: Cinematic Studio

Though I did the shoot 5 days prior to the event, the month long conceptualization has also paid off. I would say good preparation is a key for our success on this press kit.